140BBDO recently launched an exhibition ‘zine’ project called, ‘I Get Paid for This’, which we will be showcasing at the iconic Bree Street ‘First Thursdays’ event concept in Cape Town, on 2 February 2017.
It started with the first edition launch of our own zine of the same name, mainly to showcase the agency culture, and also to assist in potentially attracting new clients, collaborations and world-class employees. It was seen as a medium for the agency to be “freely creative”.
To celebrate this month’s publication of the third edition of the zine, we decided to coincide it with a simultaneous launch onto the streets! So we are due to conduct the launch at ‘First Thursdays’, thereby contributing to the fab Bree street creative culture inside our beautiful city.
Poster extracts from the zine are going to be exhibited, along with artsy creations from our agency employees, effectively showcasing ‘I Get Paid for This’ as a brand.
The over-arching theme will be “TRANSPARENCY, BLUE, RED AND BLACK”, and all the proceeds are due to go towards our library initiative – the building of new libraries around South Africa.
The aim of the launch is not to go and “cheerlead” the agency, but rather to showcase that we are fundamentally creative, and that we do what we do because we enjoy it.
At the end of the day, this is effectively what we get paid for, and it’s our duty to use this privilege for change and creativity within our surroundings.
We will have photos of the launch on our Facebook Events page, so check in to see how it all went.