Specialist Digital awards, like South Africa’s premier digital show  – The Bookmarks 2011 -  are certainly being put to the test by so-called “traditional” agencies.  We can proudly say that 140 BBDO walked away with three silvers for clients VISI, Hunter’s and Mercedes Benz.  A rather focussed return on metal considering we had entered only three pieces of work.  The DMMA initiative is in its 4th year and has grown in stature as digital becomes more recognised as a vital channel in the marketer’s toolkit. Reflects Ivan Johnson, Executive Creative Director at 140 BBDO, “We felt it was time to measure ourselves against the established digital agencies. It’s a medium that tests our readiness and diversity as an agency in the ever-changing communication landscape.”